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Chief Executive of E.On UK Tony Cocker: "Sorry to all of our customers"
Energy giant E.On is to pay out £12m to some of its customers following an investigation into mis-selling by the industry regulator.
Ofgem said it was the largest penalty paid to date by a UK energy supplier.
Its investigation found "extensive poor sales practices" amongst staff selling on the doorstep and by phone.
End Quote Tony Cocker E.On chief executiveI am personally absolutely devastated by this"
E.On has apologised to its customers, and has promised to pay compensation to anyone who was mis-sold an energy package.
The company has estimated that the bill for compensation payments is likely to be between £3m and £8m, on top of the £12m penalty.
"I am personally absolutely devastated by this, and I'm sure my colleagues across the country are equally devastated" said Tony Cocker, E.On's chief executive.
He told the BBC he took full responsibility for the failings, but said he would not be resigning as a result.
However he said his bonus for the year to 2013 would be cut by "around 25%".
The company declined to tell the BBC what bonus he would still receive.
Other directors have had their bonuses cut by up to 50%.
PaymentsThe mis-selling took place over a three-and-a-half year period, between June 2010 and December 2013.
Customers were misled by sales staff, and some may have been sold more expensive tariffs than they were already on with other companies.
E.On was the last of the big six energy suppliers to stop doorstep selling, in September 2012.
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Ofgem's Sarah Harrison said E.On sales agents 'made their energy deals look better than they were"
It said it had now stopped all cold-calling by telephone as well.
The £12m penalty will be distributed to 333,000 of the company's poorest customers.
Those who receive the Warm Home Discount - pensioners, disabled people and low income families - will receive £35 each, even though they were not necessarily affected by the mis-selling.
Other vulnerable customers will also receive automatic payments.
In addition, the company will be writing to 465,000 other customers to advise them how to complain if they believe they were the victims of mis-selling.
Or they can call the company directly, on 0800 0568 497.
FailuresThe regulator said that E.On had opportunities to improve its sales practices long before 2013, but its response was inadequate.
In addition, Ofgem said that E.On had
- failed to train and monitor its own staff, as well as staff employed by agencies
- provided incorrect information to customers
- failed in its management arrangements
- paid insufficient attention to energy sales rules
- had poor auditing results
- did not always give the key terms of a contract before it was signed
Sarah Harrison, senior partner in charge of enforcement at Ofgem said: "The time is right to draw a line under past supplier bad behaviour and truly rebuild trust so consumers are put at the heart of the energy market.
"E.ON has today taken a good step by accepting responsibility for its actions and putting proper redress in place."
The energy watchdog has imposed nearly £100m in fines and redress on energy companies for various rule breaches over the last four years, £39m of which have been for mis-selling.
E.On was itself fined £1.7m by Ofgem in November 2012, for overcharging customers. The company blamed a computer error.
Have you been affected by issues covered in this story? You can email us at haveyoursay@bbc.co.uk using the subject line 'E.ON mis-selling'.
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