Some 200,000 homes will be made available to first-time buyers in England by 2020 if the Tories win the election, David Cameron is to promise.
The coalition government has already announced plans for 100,000 cut-price homes for people aged under 40.
The PM says the Tories will double that if they gain power, to give more people the security of owning their own home.
Labour said the plan was inadequate and housing groups warned affordable rented schemes would lose out as a result.
First-time buyers under the age of 40 in England can now register to buy new homes at a discount of up to 20% off the normal price.
'Young people'The offer is part of the government's new "starter homes" scheme to encourage home ownership and construction on previously used "brownfield" land.
The 20% discount is achieved by waiving the fees homebuilders have to pay to local authorities of at least £45,000 per dwelling on brownfield sites.
The Conservatives say homes worth £250,000 outside London - or £450,000 in London - would be eligible for the scheme and that first-time buyers would have to repay the 20% price advantage if they sold within five years.
The Conservatives are now also proposing to change existing planning rules to allow councils to include discounted starter homes among the obligations expected of developers, alongside social housing and properties sold at full market value.
The party believes this change will give councils and builders more flexibility about the make-up of new developments and make more brownfield sites - including land owned by the public sector - viable for development.
In a speech in Essex, Mr Cameron will say there is "a particular kind of security that comes with having a home" that "too many people have been denied".
"The young people in their 20s and 30s still living with their parents, desperately saving for their own place. The couple who want a child but can't afford to upsize - even though they both have full-on, full-time jobs. It shouldn't be this way.
"Our goal is a Britain where everyone who works hard can have a home of their own."
'Not shoe boxes'He will say the scheme will ensure the new homes are not "snapped up by buy-to-let landlords" and that some of Britain's biggest builders including Barratt and Taylor Wimpey have already signed up for it.
"We've shown what we expect starter homes to look like - not rabbit hutches or shoe boxes, but decent, well-built, homes with gardens - places to start and raise a family.
"So we are going to take this good idea and accelerate it."
But Labour said the government had presided over the lowest levels of house building since the 1920s and home ownership was at its lowest level for three decades.
Speaking at an event in Brighton, Labour leader Ed Miliband said there would be "no greater priority" for an incoming Labour government than housing.
Summary of other parties' housing policies:
- Labour wants to see 200,000 new homes built a year by 2020. It would give local authorities new borrowing powers to fund projects and could allow councils to penalise firms "hoarding" land if developments do not begin within a fixed period.
- The Lib Dems want to see 300,000 new homes built a year by 2020, including 10 new garden cities. Councils would have to identify suitable land over a 15-year period while sites would be ringfenced for smaller developers.
- UKIP says brownfield developments should be prioritised, with reduced VAT and new homes exempt from stamp duty when they are first sold.
- The Green Party wants to build 500,000 new social homes for rent by scrapping buy-to-let mortgage interest tax allowance. Its leader Natalie Bennett was criticised after struggling to explain how much it would cost and how it would be paid for.
The National Housing Federation, which represents housing associations in England, expressed concern that the scheme would be funded by cutting the amount of money given to councils to support affordable rented housing.
"It is basically taking money away from people who are renting and giving it to first-time buyers," Henry Gregg told the BBC.
All parties, he said, needed to show leadership to "end the housing crisis within a generation" by securing new investment for affordable, social and starter homes.
Housing charity Shelter said 250,000 new homes were required every year and the scheme was only a "small step" towards meeting that need.
The number of houses being built in the UK fell during the final three months of 2014 - the first such decline for almost two years.
However, the government says 137,000 homes were started in 2014 - a rise of 10% on the previous year and up 36% on 2012.
The government has extended the Help to Buy scheme in England launched in 2013 - intended to help those trying to get on the housing ladder who could afford mortgage repayments but were struggling to raise a deposit - until 2020.
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