David Cameron has pledged to cut taxes for thirty million people if the Conservatives win next year's election.
Cheering the faithful as he closed the Conservative conference, he said he wanted to raise the tax-free personal allowance from £10,500 to £12,500.
He also said the threshold for the 40p income tax rate would be raised from £41,900 to £50,000 under a future Conservative government.
The changes would back people who "do the right thing", he said.
In his speech in Birmingham, Mr Cameron also said:
- A Conservative government would protect the NHS budget for the next Parliament
- The UK could not "walk on by" in the battle with Islamic State extremists
- He would "get what Britain needs" in EU negotiations
- A vote for UKIP at the next election would be "a vote for Labour"
- He would scrap the Human Rights Act
- Every teenager could get a place on the National Citizenship Service scheme
Both tax reform proposals were given lengthy ovations.
Increasing the personal allowance would take one million of the lowest-paid out of income tax and give a tax cut to 30 million more, Mr Cameron said.
Somebody working a 30-hour week on the minimum wage would pay no tax, he said: "Nothing, zero, zilch."
The PM also spoke of his pride in Britain after the Scottish referendum result and the D-Day anniversary.
In his speech he made a "vow" to deliver reforms to ensure there were English votes for English laws in Parliament following the 'No' vote in the Scottish independence referendum.
The PM insisted that agreeing to a referendum had been the right decision: "Duck the fight, and our union could have been taken apart bit by bit."
He also said there was "no walk on by" option in the battle against the "evil" Islamic State.
He said that if the UK did not deal with them, "they will deal with us".
In an attack on Labour, Mr Cameron said the Tories were "the real party of compassion and social justice" and promised a crackdown on so-called zero hours contracts.
Unveiling a plan to build 100,000 new affordable homes only available to first-time buyers, Mr Cameron said the Tories were "the party of home ownership once again".
Help for people trying to get on the housing ladder was also pledged, and Mr Cameron said people would have to "work a bit longer and save a bit more".
Mr Cameron also paid tribute to William Hague, who is stepping down as an MP next year, calling him "our greatest living Yorkshireman".
Referring to planned spending cuts of £25bn in the first two years of the next Parliament, he said: "That's a lot of money, but it is doable."
He was given a standing ovation as he criticised what he said were "complete and utter lies" from the Labour Party on the NHS.
A future Conservative government would protect the NHS budget, he said, adding: "You can only have a strong NHS if you have a strong economy."
The NHS pledge is a repeat of the policy on which the Conservatives fought the 2010 general election.
Mr Cameron hailed NHS advances in DNA research - and paid tribute to the NHS treatment given to his profoundly disabled son Ivan, who died in 2009.
"For me, this is personal," he said, and with both he and his watching wife Samantha looking close to tears, he added that his family knows "more than most" the importance of relying on the health service.
Turning to the issue of Europe, Mr Cameron said he would not "take no for an answer" in EU negotiations ahead of a referendum in 2017.
'Strong economy'"When it comes to free movement, I will get what Britain needs," he said, asking people to judge him by his record in vetoing EU treaties and supporting a budget cut.
"Around the table in Europe they know I say what I mean and I mean what I say."
Addressing the issue of UKIP, to which two Tory MPs have recently defected, Mr Cameron said: "If you vote UKIP, that is really a vote for Labour.
"And here's a thought for you. On 7 May you could go to bed with Nigel Farage and wake up with Ed Miliband."
The party has unveiled a string of policies this week - on health, housing and pensions - that it hopes will show voters it is on their side.
Chancellor George Osborne also unveiled a two-year freeze on working-age benefits, criticised by some as an attack on the poor.
The conference has also been overshadowed to some extent by rumours about possible further defections after MP Mark Reckless's surprise decision to jump ship to UKIP.
On the morning of Mr Cameron's speech, former Conservative Party donor Arron Banks announced he was switching his allegiance to Nigel Farage's party and could stand in next May's election.
The insurance entrepreneur said Mr Cameron's goal of renegotiating powers back from the EU was a "myth".
House of Commons Leader William Hague hit back, saying he had never heard of Mr Banks.
'Pinch of salt'The prime minister's task was to banish the defections from his party's mind and give them a clear message to sell to voters on the doorstep next May.
"If our economic plan for the past four years has been about our country, and saving it from economic ruin, our plan for the next five years will be about you and your family and helping you get on," he said.
Mr Cameron chose to deliver his speech from behind a lectern with notes - in clear contrast to Labour leader Ed Miliband who last week came in for some flak for forgetting key passages of his speech.
Shadow health secretary Andy Burnham said Mr Cameron's promises on the NHS "have been shown to be not worth the paper they are written on".
"People will take David Cameron's pre-election pledges on the NHS with a large pinch of salt," he said.
"Last time, he promised 'real-terms increases' but then cut NHS spending in his very first year in office.
"He promised 'no top-down reorganisation' but then brought forward the biggest ever, throwing the NHS into chaos and siphoning £3bn out of front-line care to pay for it.
"He promised no privatisation but has proceeded to put NHS services up for sale without the permission of the public. He promised to protect the NHS but its getting harder to see your GP and waiting times are going up."
Are you affected by the issues raised in this story? If you would be willing to be interviewed about this by the BBC then please email your experiences and a contact phone number to haveyoursay@bbc.co.uk.
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